Are you a brand?
Looking to have access to a wider channel for your products?

2019 – Jeffcommerce in India

2018 – Jeffcommerce in the United Arab Emirates

2017 – Jeffcommerce was founded

2016 – “J.E.F.F.” Project

1992 – Game World was founded

The Jeffcommerce Journey

In 1992 Rishi Kartaram founded Game World which has been active for more than 25 years in the distribution of interactive entertainment software and hardware.

In 2017 he and his team recognized that their e-commerce customers are challenged by their ambition to expand their product catalogues and at the same time maintaining and increasing delivery performance and customer satisfaction.

This led to an internal project , called J.E.F.F. ,whereby it has pivoted the company and resources to focus on solving this problem for it’s customers.

J.E.F.F. stands for Just Easy Forecasting Fulfillment , our primary focus was to predict and optimize the delivery performance of our customers.

This has been expanded to include data science, supply chain Optimization, consultancy, brand development and many more aspects which simplify catalogue expansion and fulfillment for our e-commerce customers and simultanously expand the market reach for brands.

Based on this development, Gameworld became Jeffcommerce in 2017.

Today Jeffcommerce connects brands to the world of E-commerce and supports it’s E-commerce partners by simplifying access to 1000+ brands and helping them reach and expand into new markets, build revenue and optimize margins in a competitive global environment.

As partners we believe that we need to support our partners where and whenever they need us, which led to expanding our operations into the Middle East in 2018 and India in 2019.

Our partnership model is built on growing together and supporting each other in this exciting e-commerce journey…


Global Warehouses


Product Groups





Our Team

Our team is highly motivated, works hard and grows every day. We consist of different branches, different departments and different people.

Our diversity creates great new ideas every day and as a team we execute them, reach our goals and grow together.

Do you want to work with us and be a part of Jeffcommerce?
Check our job openings!

Jeffcommerce is now active in Europe, the Middle East and in India from various business units.

JeffCommerce HQ
The Netherlands

Cornusbaan 1
2908KB Capelle aan den IJssel
The Netherlands
Phone +31(0)10 – 298 38 38
Chamber of commerce No: 24195145


302 KK Square, 470 Cardinal Gracious Road,
Chakala, Andheri (E)
Mumbai – 400 099 India

JeffCommerce HQ

FZE, P.O. Box 7073,
Umm Al Quwain, Dubai
United Arab Emirates

Press & Media


This Rotterdam pedigree entrepreneur invests heavily in India.

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Amazon is wiping out retail and wholesale

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How entrepreneur Rishi Kartaram wants to arm retailers against the arrival of Amazon

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Intelligent analysis instead of funny computer games

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Amazon's impact in Netherlands is underestimated

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The arrival of Amazon in the Netherlands is going to be fiercely

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Amazon strategy in Netherlands

Read More will not survive the arrival of Amazon

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Amazon is a threat, but will not say that outloud

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Entry into the Netherlands are used to a high Service level

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